Social Media Strategy – Part 2

Social Media Site Research and Selection

If you haven’ yet read part 1 of Social Media Strategy check it out here.

So you have worked out your objectives and prioritised them. What next? You need to decide which is the best site for your business.

There are hundreds of social media sites available today and more are coming. Choosing the right social media site for your organisation can be daunting but if you are clear about what you want to prioritise it’s a little easier.

First of all research the sites available and how they relate to your objectives.

There are some great help articles out there on this:

http://www.abnormalmarketing.com/2011/01/choosing-social-media-for-your-business/

http://www.insidecrm.com/features/50-social-sites-012808/

http://mashable.com/2011/03/11/social-media-marketing-chart/

You should also take a good look at this information sheet from CMO com is a really great tool for helping you decided which social media site is best.

CMOcom-SocialMediaLandscape2011

Once you have decided which social media sites are right for you it’s time to get started…

See more in part 3

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